5 Ways to Lose Fans

1. Constant Spam
I see this all the time from upcoming artists. Nothing annoys a fan of music more than overwhelming spam messages. Sending out 1000 “YO CHECK ME OUT” messages to your biggest fans inbox is a sure fire way to lose fans. You want to find a creative way to ask them to “check you out” without being “spammy.”

2. No Interaction
Interact with your fans. If someone sends you a message, likes a wall post, or RT’s you, interact with them. Let them know that YOU know they exist. This builds a strong relationship with your fans and helps strengthen fan loyalty.

3. Being Forgetable
The music industry is over saturated with upcomming artists and it’s easy to be forgotten. You want to be as memorable and as exciting as you can be. Think outside the box and develop excitement around new projects, old projects, upcoming shows, and events.

4. No Call To Action
A “Call To Action” is what you want people to do when you publish new content.  DOWNLOAD NOW, LISTEN NOW, WATCH HERE, SIGN UP TODAY, etc. are all examples of call to action. Fans have to be told what to do. If you just say “I DROPPED MY NEW ALBUM!” You need a Call To Action to direct fans to checking it out. My advice, is to keep it direct and keep it simple.

5. No Connection
If you have no connection with your fanbase, they will leave you in a heartbeat. Of course your music must connect with your audience, however, it is important to remember that your audience wants to connect with YOU as well. Be approachable at shows, respond to fans and make them feel valued.  Each fan is a potential buyer of your next project.  Stay connected with them and protect your investment.