Rostrum Record’s newest signee Boaz with his official music video for “My Way” (Produced by K-Salaam & Beatnick) off the forthcoming project Bases Loaded.
Directed By @DanMeyers
Rostrum Records 2012
“Based Loaded” September 2012
(XXLMag.com) – Late last week, up and coming MC Boaz officially signed to Rostrum Records. It had been a long time coming for the official partnership between the Pittsburgh rapper and his hometown label.
“It was just the right time with the expansion of the resources and everything, it made things a lot easier,” Boaz told XXLMag.com. “It wouldn’t have made sense for me to go anywhere else. It’s such a powerhouse, and me being from Pittsburgh. It was just all love. It came together at the right time. I had a few meetings with a few different labels, but with them knowing me personally, and which direction my career wanted to go in, it made it a comfortable fit. We basically starting from this ground level. They got this indie hustle and they know what it takes.”
“I’m very excited that Boaz is joining the Rostrum family,” Rostrum President Benjy Grinberg said in a statement. “I have been a big fan of Bo and his music for many years, and I’m looking forward to working with him in a more substantial way.”
Boaz has collaborated with both of Rostrum’s flourishing rap acts—Wiz Khalifa and Mac Miller—in the past, and is excited to now officially be part of the team. “With a situation like that, with the artists they got signed now being two of the most influential artists in the game, it’s gonna open up a lot of avenues,” he continued. “It’s a lot of work ahead. I wanna be able to stand up to the plate and go hard. Me and Mac chopped it up about two weeks ago at The Bamboozle Festival. It’s been in the works for the last couple months, so it’s something we all knew was gonna happen, it’s just a matter of when.”
He’s not about to relax now that the ink has dried, though. On the contrary, Boaz is ready to build his momentum, as he’ll be joining Wiz and Mac for the Under The Influence of Music Tour this summer, and dropping his free project, Bases Loaded before the fall. “Right now, with the opportunity that presented itself, it’s looking good from all angles: promotion, marketing, booking,” Bo said. “I’m at the plate with everything in front of me, I just gotta swing and take this shit out the park.”
—Adam Fleischer (@AdamXXL)
It was announced today that Boaz signed to Rostrum Records. What an exciting day in Pittsburgh hip hop! Check out the official announcement below via Rob Markman of MTV.
Wiz Khalifa and Mac Miller’s Pittsburgh gang just got a little bit bigger.
On Friday (June 1), independent label Rostrum Records announced that they’ve signed Boaz, a bubbling MC from the ‘Burgh who has made his mark with a number of street-hardened mixtapes. And this summer, Boaz will join his new labelmates onstage for the Under the Influence of Music Tour.
“I’m very excited that Boaz is joining the Rostrum family,” label president Benjy Grinberg said in a press release issued to MTV News on Friday. “I have been a big fan of Bo and his music for many years, and I’m looking forward to working with him in a more substantial way.”
“It wasn’t a decision that was very hard for me given their track record of developing talented learned musicians into great artists,” Bo added in the release. “I’ve known the folks over there [at Rostrum] for some time and I think it is a good fit for both parties!”
Rostrum took a teenage and then-unknown Wiz and helped build him up through the mixtape and live-show circuits for several years before releasing his gold-selling, major-label debut, Rolling Papers, last year, cementing him as one of hip-hop’s brightest stars. With regard to Mac Miller, Grinberg and his Rostrum team have taken the independent route, choosing to grow Mac without the help of a major label. All of the hard work paid off when Miller’s Blue Slide Park debuted at #1 on the Billboard albums chart when it was released back in November.
Boaz, however, brings something distinctly different to the Rostrum mix. “I just bring that underground feel,” Bo told MTV News in December, describing his deeply rooted street sound. “I embrace the culture of that poverty line that I’m speaking about.”
Bo’s last mixtape, The Transition, released in May 2011, featured guest appearances from Mac Miller, Jay Rock and GLC and received critical acclaim among rap’s underground. Next, Boaz will drop a free Internet-based project titled Bases Loaded; expect it early this summer.
What do you think of Boaz signing to Rostrum Records? Tell us in the comments!
Boaz goes in on Wiz Khalifa’s Brainstorm Instrumental. New project coming soon.
Boaz “All 4 the $ (freestyle)”
shot & edited by @djshef
Boaz returns with his third video “Around the World” ft. Mac Miller off The Transition mixtape available for free download on WWW.BOAZ412.COM. The video depicts Bo and Mac living the good life, including a cameo by S.Money and newcomer Molly Mawlz.